Smart Consulting

Inbound Marketing

Inbound marketing is a digital marketing strategy used by businesses to attract target audience. It gently persuades prospective customers to buy.

Types of Inbound marketing -

1) Content marketing - It involves creating and distributing valuable & relevant content to attract a clearly defined audience.

2) SEO - It is the practice of optimizing a website to make it more likely to rank high in search engine results.

3) Social media marketing - It involves using social media platforms to create engagement and community around a brand. This can involve sharing content, engaging with followers, and participating in conversations to build trust and authority.

4) Email marketing - It involves building a list of subscribers and nurturing them with customized content and offers.

5) Webinars and online events - It offers an interactive format to connect directly with the target audience and build relationships.